• Johan Smith

Good communication is very important

Yes, I know, you’ve heard about the importance of communication many times. Even though nearly everyone will agree and feel that way, it remains one of the biggest gaps in marriages, families, friendships and places of work. Read what John W. Gardner says in this regard:


“If I had to name a single all-purpose instrument of leadership, it would be communication.”


It’s simple: if you don’t communicate well, you won’t be able to lead well. I’m sometimes perplexed when I hear how vague, irregular and poor some people communicate. Your team is confused and muddled because of your poor communication.


Let’s read what Matthew 7 verses 28 and 29 say:


When Jesus had finished saying these things, the crowds were amazed at His teaching, because He taught as one who had authority, and not as their teachers of the law – NIV


Come follow the example set by Jesus so that people can also be full of praise of your communication. Rather astound people with surprise than daze them into confusion once you’ve finished speaking. Here are a few practical guidelines for you:


- Be honest, but with compassion. Good leaders communicate directly, confront problems head-on, and specify them clearly. This eliminates confusion.

- Be consistent. Your YES of today must be your YES tomorrow. Your NO on Monday must also be your NO when Friday comes.

- Your communication must be understandable and clear. You don’t have to try and impress anyone! Don’t therefore be pretentious. Speak basic and understandable English or Afrikaans.

- Always be respectful. Everyone deserves respect. Don’t talk people down. Build with friendliness and be motivational and uplifting.


Briefly read the few practical points again (along with the two Bible verses). Be cognisant that the way in which you communicate establishes a culture in your organisation.

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